For the past few years, myself and a group of friends were asked to do a full make-over of a local festival.
As SOEP Collective we could finally goof around with a purpose, and what better purpose than a free festival.
For it's 10th edition, we established an identity for the years that followed. 2014 was the eleventh hour, which meant we had to 1-up last year's decorations and graphic identity... So we did!